The agreement covers both the first and second-tier LaLiga EA Sports and LaLiga Hypermotion competitions.
Partnership Overview
Luckia, a Spanish gambling company, has secured a partnership with LaLiga to promote both the LaLiga EA Sports and LaLiga Hypermotion leagues in Spain and Mexico for the next three seasons.
Promotion Initiatives
The agreement will feature various initiatives aimed at enhancing visibility for LaLiga through live events, merchandise, and ticket promotions, both online and offline.
LaLiga's Digital Assets
As an official partner, Luckia will gain access to LaLiga's digital assets to further promote the league and engage fans.
Executive Statements
Jorge de la Vega from LaLiga expressed confidence that this partnership will strengthen their connection with fans in Spain and Mexico.
Historical Context
LaLiga has operated an office in Mexico since 2017, with the joint venture LaLiga Mexico initiated in 2021, showcasing their commitment to the region.
Broadcasting Reach
In the upcoming 2024-25 season, LaLiga will be broadcast by more than 19 networks, including major players such as Movistar, Orange, and DAZN.
