Jools Lebron is taking TikTok by storm with her "demure" videos, transforming a simple word into a powerful statement on confidence and mindfulness. We looked into the trend.
Backstory of the "demure trend"
The "demure" trend started in early August when Jools posted a 38-second video showcasing her professional makeup look. The video emphasizes mindfulness in how one presents themselves, urging viewers to be more aware of their appearance for professional settings.
What does "demure" mean?
Jools' interpretation of "demure" extends beyond physical appearance, embodying a notion of self-awareness and confidence. It represents unity and an acknowledgement that life doesn’t always have to be taken so seriously. Jools encourages a balance in presentation without unnecessary extravagance.
