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AWS Elemental Inference service is one example of how its technologies help companies rapidly embrace new consumer habits
AWS is demonstrating its Elemental Inference service at NAB Show, a fully managed, AI-powered tool that enables broadcasters and streamers to automatically generate vertical video feeds for live content with minimal delay (6-10 seconds). This innovation helps media companies adapt to the 'mobile-first' consumption habits of Gen Z viewers, who spend a significant amount of time watching vertical video on their phones.
Recognizing the growing creator sector and its increasing competition with traditional media, AWS is also highlighting technologies and workflows designed to empower content creators. This includes providing hands-on experience with various AI models in the Builder Space and hosting an 'AI Studio Startup Spotlight' at the AWS Theater.
AWS is showcasing various collaborations with prominent partners such as AMC Networks, Sinclair, FanDuel, the NBA, Graham Media Group, and Amazon’s Prime Video. These demonstrations illustrate the practical application of AWS's AI and cloud technologies in improving operations. Additionally, AWS offers interactive experiences like the Cloud Court Challenge, a collaboration with Maple Leaf Sports & Entertainment (MLSE), focusing on athletic performance and fan engagement, and the Amazon Entertainment Loft, which provides insights into technologies powering Amazon Luna, Prime Video, and Fire TV.