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Banijay Kids has struck an artificial intelligence deal with Toon Boom, providing its content, including 'Mr Bean' and 'Totally Spies!', to help test new AI tools and gain early access to cutting-edge animation technology.
In a significant move within the animation industry, Banijay Kids & Family, known for popular children's shows such as Mr Bean and Totally Spies!, has announced a strategic partnership with Toon Boom Animation. This collaboration will involve Banijay Kids & Family providing its extensive library of content to Toon Boom, allowing the software firm to rigorously test and refine its emerging artificial intelligence tools under real-world studio conditions. The primary objective of this initiative is to leverage AI to streamline and enhance animation production pipelines, aiming for increased efficiency and faster delivery times for new projects without compromising the distinctive creative styles and artistic integrity of their content. In exchange for its participation in this testing phase, Banijay Kids & Family will receive privileged early access to an advanced suite of upcoming AI-powered features. This includes new functionalities integrated into Toon Boom's flagship software, such as Harmony, Storyboard Pro, and Producer. Additionally, Banijay will gain exclusive insight into Toon Boomâs long-term product development strategy, specifically its "2-to-3-year product roadmap" for these innovative tools. Both companies have emphasized their commitment to implementing "strict ethical and operational guardrails" throughout the partnership, ensuring that the provided content is solely used for testing and not for training AI models, addressing broader industry concerns about data usage and intellectual property in AI development. This deal is particularly timely, given the ongoing discussions and debates surrounding artificial intelligence at major industry events like the Annecy International Animation Film Festival, where AI's impact on creative professions is a prominent topic.
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