A wide ranging conversation on where campaigns can make the best use of artificial intelligence in the midterm cycle revealed some of the fault lines political strategists will have to navigate between now and November.
Introduction to AI in Midterm Campaigns
This segment introduces a significant discussion on how artificial intelligence is currently being utilized in midterm election campaigns and the potential challenges and ethical considerations political strategists must address before Election Day.
Expert Panel and Key Discussion Points
The online conversation, part of C&E’s Election Briefing series, was moderated by Max Greenwood, Editor-in-Chief of Campaigns & Elections. He was joined by Trent Wisecup, partner and creative director at FP1 Strategies, and Valentina Perez, senior vice president of digital at GMMB. A primary topic of their discussion was the inherent risks associated with using AI in political advertising, especially concerning the generation of a candidate's likeness.
The Rise of AI-Generated Political Advertising
The panelists noted the growing trend of fully AI-generated advertisements becoming more common in recent weeks. They anticipate that this accelerated adoption of AI-generated content in political campaigns will continue and intensify as the general election approaches in the fall.
