Learn how new AI and agentic experiences across Google Ads and Google Analytics can simplify your marketing workflow.
Spot opportunities faster with new homepage insights
Google Analytics now features AI Overviews at the top of the homepage, providing instant summaries of critical updates like seasonal sales peaks or traffic changes. This allows users to quickly grasp important shifts and decide on immediate actions. Google Ads also presents timely, personalized AI-powered insights, empowering businesses to adjust strategies confidently. Users can opt for notifications via phone or email for these smart summaries and generate custom insights using the prompt box.
Become a data expert with new visual reporting
The new Dashboards in Google Ads (soon in Google Analytics) enable users to convert raw data into clear visual reports using simple text prompts. Each report automatically includes a real-time summary that explains the underlying 'why' behind the data, making it easier to understand performance and advocate for new campaign ideas efficiently.
Benchmark your success
Google Analytics is introducing a new benchmarking feature within Ask Advisor. This tool allows users to compare their campaign performance against anonymized averages of similar businesses, providing valuable context to identify areas for growth and refine marketing strategies with increased confidence.
