Google is rolling out new artificial intelligence tools in Google Ads and Google Analytics to help you uncover insights and act faster. You can now use AI-powered summaries on your homepages, create visual reports with simple text prompts, and benchmark your performance against similar businesses. Log in to your accounts today to explore these new features and refine your marketing strategy.
Spot opportunities faster with new homepage insights
Google Analytics and Google Ads now feature AI Overviews and personalized insight cards on their homepages. These provide instant summaries of performance shifts, traffic changes, and sales peaks. Users can delve deeper with Ask Advisor, receive notifications, and generate custom insights from prompt boxes to quickly understand and act on business opportunities.
Become a data expert with new visual reporting
New Dashboards in Google Ads (coming soon in Google Analytics) enable users to transform raw data into clear visual reports using simple text prompts. Each report automatically generates a real-time summary explaining the 'why' behind the data, simplifying performance evaluation and supporting new campaign ideas.
Benchmark your success
Google Analytics, through Ask Advisor, introduces a new benchmarking feature that compares your campaign performance against anonymized averages from similar businesses. This helps users identify areas for improvement and refine their marketing strategies with confidence.
