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‘Data Is the New Oil’ As client and firm data become increasingly valuable, it's crucial for firms to recognize that “data is the new oil.” The National Security Agency (NSA) and other bodies are issuing advisories and guidance for public websites and organizations to combat evolving cyber threats, particularly those involving AI. Internally, firms must foster a cultural shift where data protection is a core professional responsibility, supported by routine training on safe AI usage. Experts emphasize that firms cannot protect technology without technology, meaning adopting innovative AI is essential, but it must be done with strict policies and contractual guarantees to prevent data exposure. Protection from the ‘-ishings’ Registered investment advisory firms are increasingly targeted by sophisticated '-ishing' scams—phishing, smishing, and vishing—which are now enhanced by AI, including deepfake videos and voice cloning. Firms need to implement rigorous training for both staff and clients to identify and react appropriately to these evolving threats. FINRA advises vigilance against unexpected messages, noting that AI-generated elements make these scams harder to distinguish from authentic communications. The article highlights the importance of using AI tools for anomaly detection in audio and video, predicting future AI-driven capabilities for protecting business processes across compliance, HR, and risk management.