The fictional town of Hawkins, Indiana, from Netflix's 'Stranger Things,' has inspired tourism in the real town of Jackson, Georgia, significantly boosting its economy as fans flock to experience the show's iconic locations and atmosphere.
The Real Hawkins is in Georgia
The fictional town of Hawkins, Indiana, in 'Stranger Things,' is actually filmed in Jackson, Georgia, attracting fans worldwide. This has turned the once struggling town into a tourism hotspot.
A Bootstrap Situation
Jackson, Georgia, faced economic challenges with empty shops and drug activity. The filming of 'Stranger Things' provided a much-needed boost, revitalizing the town with tourism dollars.
Tourism Boost
The Thompson family recognized the tourism opportunity and started 'Stranger Tours,' showing fans filming locations. Coffee shops, ice cream parlors, and restaurants have opened, creating a vibrant atmosphere.
Economic Impact
Butts County, where Jackson is located, experienced a 12% increase in tourism during active streaming periods of 'Stranger Things,' reminiscent of the 'Gilmore Girls' effect on Washington, Connecticut.
Iconic Filming Locations
Fans visit locations like Melvald’s General Store and the Hawkins Library to immerse themselves in the show's setting. The Byers family house is also an Airbnb in Fayetteville.
Transcending the Show
The love for 'Stranger Things' has led to unique events, such as 'Stranger Things'-themed weddings. The show's characters have resonated deeply with fans, including those who have found solace during personal struggles.
A Lasting Legacy
Despite the series ending, Jackson intends to maintain the 'Stranger Things' connection, anticipating that fans will continue to visit for years to come, similar to the enduring legacies of 'Star Wars' and 'Star Trek'.
