The pros and cons of unleashing your firm’s own AI products onto clients and peer firms.
What You Need to Know
Proprietary AI tools are becoming increasingly common in Big Law, and several firms have laid out plans to share their tools with clients or even other firms. The strategy can generate revenue through subscription models, increase firms’ stickiness with clients, and help scale practices by automating boilerplate advice. However, some firms remain wary of the risks of clients keeping work in-house thanks to AI tools they developed.
