NASCAR is leaning into the current AI surge, hiring a director of artificial intelligence to see what the technology can do for the sport. The organization recently promoted Richard Bowman to director of artificial intelligence, tasked with guiding the sport's AI strategy, identifying valuable opportunities, and ensuring responsible execution across all business areas.
OpenAI set to host forum with NASCAR
OpenAI has announced an upcoming virtual session focused on AI adoption in motorsports, with NASCAR scheduled to be a featured participant. The session, set for Thursday, will explore how artificial intelligence is being utilized across various aspects of NASCAR, including analytics, racing operations, and workforce enablement. It aims to provide real-world examples of AI tools deployed in complex, data-driven environments. Richard Bowman, NASCAR’s newly appointed director of artificial intelligence, along with Derek Thomas, managing director of analytics, are slated to contribute. The forum's objective is to demonstrate how organizations can effectively support employees in leveraging AI, offering coaching on tool usage and strategies for scaling AI capabilities throughout an organization. NASCAR's analytics team is expected to present a live demonstration of their current AI tool applications.
