Nearly two-thirds (64%) of AI users have bought from a brand they'd never heard of until an AI tool mentioned it, according to new research. The findings emerged in a survey of 2,000 Americans who have used an AI tool or assistant for a personal task in the last three months, according to the data by We are Talker.
Research methodology Talker Research surveyed 2,000 Americans who have used an AI tool or assistant for a personal/non-work related purpose within the last three months. The survey was commissioned by We are Talker and administered and conducted online by Talker Research between Sept. 21–30, 2026. A link to the questionnaire can be found here. To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.
Research methodology
Talker Research surveyed 2,000 Americans who have used an AI tool or assistant for a personal/non-work related purpose within the last three months. The survey was commissioned by We are Talker and administered and conducted online by Talker Research between Sept. 21–30, 2026. A link to the questionnaire can be found here. To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.
