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Trinny London founder Trinny Woodall says artificial intelligence can help women advance their careers after training 150 employees in AI tools at her £70m cosmetics company.
Trinny Woodall, founder of Trinny London, temporarily halted business operations to conduct an intensive two-day artificial intelligence workshop for 150 employees. The goal was to equip staff with AI skills to enhance their current roles and future career prospects, reflecting Woodall's belief that AI can significantly empower women in the workplace by providing access to information and fostering confidence.
The training, delivered by Lichen AI, focused on practical application. Employees learned to prompt and interact with leading AI tools like Gemini, Claude, and Midjourney for tasks in marketing, product development, and customer engagement. The second day involved teams developing AI-powered applications for the business, with presentations to senior management, fostering experimentation and innovation.
The AI initiative is part of Trinny London's broader strategy to embed AI deeper into its operations as it expands globally. The company, which achieved £70 million in turnover in 2025, is utilizing Dynamic Yield for personalized online customer experiences and AI-powered translation tools to enter new international markets like Europe, Australia, and the United States efficiently and cost-effectively.
Woodall views AI as a significant opportunity to address the underrepresentation of women in technology and digital leadership. She believes that practical experience with AI tools can boost women's professional confidence and competitiveness, enabling them to 'leap forward' in their careers, particularly in industries increasingly reliant on AI systems.
Beyond her company, Woodall actively supports female entrepreneurship and professional development. She hosted a networking and mentoring event for 60 female founders, covering topics like confidence, business growth, and AI. This reflects her strong belief in women supporting each other to navigate the challenges of building businesses and careers.
Woodall's long-term ambition is to establish Trinny London as the leading premium beauty brand for women over 40, a demographic she sees as underserved. By combining technological innovation, personalized customer experiences, and a focused approach on older consumers, she aims to position the company for sustained growth in the competitive beauty market.